Facebook Ads can be worth it for businesses when managed effectively, but the value and return on investment (ROI) depends on various factors, including the ad targeting, bidding, ad format, industry competition, and overall goals of the campaign. When used properly, Facebook Ads can help businesses reach a highly targeted audience, increase brand awareness, drive traffic to their website, and generate leads and sales. However, businesses need to carefully monitor their ad spend and adjust their campaigns regularly to ensure that they are targeting the right audience and achieving their marketing goals. Additionally, businesses need to make sure that their website or landing page provides a high-quality user experience and is optimized for conversions to ensure that the traffic generated by the ads is translating into revenue. Working with a Facebook Ads specialist or agency can help businesses create and manage effective campaigns that maximize their ROI.