SEO stands for “search engine optimization,” which refers to the practice of improving the quality and quantity of website traffic from search engines like Google, Bing, and Yahoo. SEO involves optimizing a website’s content, structure, and other technical factors in order to rank higher in search engine results pages for relevant keywords and phrases. This is typically achieved through a combination of on-page optimization (such as keyword research, content creation, and technical improvements) and off-page optimization (such as link building and social media promotion). The goal of SEO is to attract more qualified traffic to a website, increase its visibility and credibility, and ultimately drive more conversions and revenue.