Facebook advertising is a type of online advertising that allows businesses to reach a highly targeted audience on the Facebook platform. It works by allowing businesses to create ads that appear in Facebook users’ News Feeds, on Facebook pages, in Messenger, and in the Facebook Marketplace. Businesses can create ads that target specific demographics, interests, behaviors, and locations, as well as retarget users who have already interacted with their website or Facebook page. Facebook advertising offers a variety of ad formats, including image and video ads, carousel ads, lead ads, and more, and can be an effective way for businesses to increase brand awareness, drive traffic to their website, and generate leads and sales.