The cost of Google Ads can vary depending on several factors, including the competition in the industry, the targeting options, the ad format, and the bid amount. Google Ads operates on a pay-per-click (PPC) model, meaning that businesses only pay when a user clicks on their ad. The cost per click (CPC) can range from a few cents to several dollars or more, depending on the factors mentioned above. Additionally, businesses can set a daily or monthly budget for their ads, which can range from a few hundred dollars to tens of thousands of dollars or more. It’s important to evaluate the potential return on investment of a Google Ads campaign before committing to a budget, and to monitor and adjust the campaign regularly to ensure that it is performing effectively. Businesses can work with a Google Ads specialist or agency to create and manage their campaigns, and costs for these services can vary depending on the provider and scope of work.