Google Ads (formerly known as Google AdWords) is an online advertising platform developed by Google. It allows businesses and advertisers to create ads that appear on Google’s search engine results pages and on other Google partner websites. The ads are typically triggered by specific search queries or user behavior, and can be targeted to specific geographic locations, demographics, interests, and other criteria. Google Ads offers a variety of ad formats, including text ads, image and video ads, and shopping ads, and operates on a pay-per-click (PPC) model, meaning that businesses only pay when a user clicks on their ad. Google Ads can be an effective way for businesses to increase visibility, drive traffic to their website, and generate leads and sales.